TikTok Refugees Fleeing to RedNote

As TikTok will be banned on January 19th, many users are fleeing to other platforms. Chinese social media platform Xiaohongshu is among the destinations. It is said that more than 700,000 new users joined Xiaohongshu in 2 days, according to Reuters.

Photo by Declan Sun on Unsplash

Xiaohongshu was founded in 2013, and most of the users were females in the first several years. The meaning of the app's name is Red Note. It was regarded as the Chinese version of Instagram, which also focuses on photo sharing. Now many male users are participating in the creation of content in all formats, texts, photos, live photos, videos in different lengths and live-streaming.

I think it is more like Twitter, on which users could post content in all formats. The difference is that RedNote will transform your text post into a photo card, when you post text without a photo or video, while Twitter was designed to post text initially. Additionally, Twitter features a translation function that enables users to read tweets in multiple languages, a feature that Xiaohongshu lacks.

Many Chinese users utilize RedNote as a search engine nowadays, because they think there are fewer advertisements in the search results than Baidu and more results based on true experience. Moreover, the platform offers more up-to-date content. But you have to sign in to use the search service.

RedNote also launched its search engine app, Dian Dian. Since I have not tried the app yet, I will not comment on it.

International users have been creating content on RedNote for a pretty long time, some of them even have millions of followers. If you hope to build some influence and gain a following, do not miss this great opportunity. You can share skills like how to improve spoken English, crocheting techniques, makeup tips, etc, or just post photos of your pets. You may get a lot of likes, and stars which means bookmarked.

What Other Alternatives Are Available?

Several other Chinese social apps can serve as alternatives, bilibili, Douyin, kuaishou, weibo, etc. bilibili focuses on long-form videos, similar to YouTube. One of its most appealing features is that it will not insert ads in videos, even for non-paying members. Douyin is the parent company of TikTok. Kuaishou is very similar to Douyin and introduced Kling, a video-generated service.

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